If You Want To Build Your Brand – Start with PR

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In the world of marketing, cialis marketers are all striving for the same thing – brand recognition and brand loyalty. It’s not enough to have the best product or the industry’s first. You need to get people talking about your brand – pure and simple. While we all can’t be the next Google or Amazon, case applying savvy PR tactics and activities can elevate a company’s brand to top tier status. What about advertising you might ask? Al and Laura Ries have penned a great book entitled, buy viagra “The Fall of Advertising & the Rise of PR.” It’s not about bashing advertising, but rather about how great brands are built with PR. I couldn’t agree more. Advertising should be used to maintain the brand, not build it. PR is your key asset for building your brand as it’s much more credible and can reach larger and more targeted audiences for typically a lot less money. I invite you to check out the book as it’s a great read. You can find it on Amazon at: http://amzn.to/nM2VqG. In a perfect world, an integrated marketing communications program is the best – leading with PR.

Happy marketing!

PJ Jennings

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