Call to Action

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A prospective client is on your Website – you have lots to offer but how do you engage him? An effective call to action is the linchpin of a successful site and involves not only requesting your visitors to do something, but also being creative in your presentation.

It’s not enough to ask prospective clients to “visit our website.” It’s a very common mantra, but has little impact because it’s not specific. Give people a reason to visit your page and a way to engage further once they get there. For example, ask people to not only visit your website or “like” your Facebook page, but to also comment on a specific question or vote on his/her favorite product.

The true goal is to have customer engagement without even asking. Giving fans of your brand the opportunity to give their two cents on industry topics or product upgrades will encourage them to go out of their way to give their input. Create a call to action that is so effective people don’t even see it as a formal call to action.

It’s easy to ask people to like, retweet or click on something (and it can be effective too) but don’t settle.  For instance, encourage customers to keep track of a product from inception to completion by creating a journey to share. Creating a story for the brand and encouraging users to follow the action is a creative way to effectively raise brand awareness.

Great content leads to engagement and a call to action will get your company its highest levels of feedback. Part of your strategy should be to create content that will always elicit a response. If it is done right, it can generate a real measurable return on investment.

© Copyright Jennings & Associates Communications, Inc.