Why Social Media is Important to Businesses Today

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Social media has caused a monumental paradigm shift in the way businesses communicate with customers, employees, partners, vendors and other stakeholders.  The communications infrastructure of Social Media allows for conversations 24/7, giving companies the ability to react, influence and create meaningful dialogue with customers.  Social Media, when done right can turn naysayers into friends, friends into customers, and customers into evangelists or brand influencers.

Social Network Social Media Business People Outdoors ConceptSocial Media also allows a company to be quickly responsive to industry news, market shifts, customer service and social issues demonstrating that the company is engaged and cares. Case in point: A client was at a major trade show and an attendee tweeted that they went to the client’s booth; however no one would acknowledge him.  The client immediately apologized on Twitter and invited him to come back by the booth. The prospect went back and quickly tweeted how nice the client was and what interesting technology they had. If the client was not paying attention, this person could have turned into a negative influencer. The ability for companies to dialogue and influence prospects quickly can make a significant difference in sales.


Also published on Medium.

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