Getting Organized in Marketing


Getting Organized in Marketing

With the new year upon us, it’s the perfect time to get organized in marketing. Dealing with the pressures and deadlines of creating and managing marketing campaigns, trade shows, publicity, social media and a myriad of other marketing activities, keeping marketing asset files and passwords in order can be especially daunting. For many companies, the person in charge of marketing ensures the files are organized in a logical manner and passwords are appropriately filed and secure. However, for many small companies, this organization is often in a silo. If the person in charge of marketing leaves the company, often no one else knows where the files are, and crucial log-in and password information are lost.

Image Library

Countless hours and expense go into photographing products, creating illustrations, CAD/CAM drawings, videos and the like. Can you get your hands on these files quickly? Are they categorized logically? Are the assets the latest versions? Can you get to the files quickly?

Social Media Log-ins

This is another area that is very problematic if usernames and passwords for various social media channels such as LinkedIn, Facebook and Twitter are not handled properly. There should be a redundant system in place so if the person managing your social channels leaves the company; there will be a way to access the log-on info. Take Facebook, for example, Facebook business pages require a personal profile linked to the business page in order to be the administrator. Do you know who your Facebook administrator is?

Password Vaults

Also, using a password vault is very helpful. This way a few people can have access to the passwords instead of them being hidden in someone’s office or not there at all! There are several Password Vault companies to check out including Dashlane, 1Password, and StickyPassword. Some of these offer business accounts that allow various levels of security based on manager-assigned job functions so that your company is protected in the event of personnel shifts.

Many of these questions and tips may seem like common sense, but we have seen too many businesses spend countless hours trying to track down this vital information after staff or organizational changes. The New Year is a great time to make sure all of your passwords and logins are accounted for!

I hope these observations are helpful…

Happy New Year!

PJ Jennings



Also published on Medium.

© Copyright Jennings & Associates Communications, Inc.