Social Media and the Leaders of Government and Industry

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Wow! Who would have envisioned that social media would have evolved
from kids chatting with each other to the titans of government and industry actively using social media to broadcast their messages? Why not? It’s a viable communications medium. In looking at this through the lens of B2B marketing, it further illustrates the importance of utilizing different communication channels to reach your audience. It also emphasizes how important it is for companies to be consistent and truthful in their online messaging and address comments and concerns promptly – whether positive or negative.

Posting on social media outlets helps to set the tone of the company, i.e., serious, fun, helpful, educational, technical, etc. Social media is a vehicle to talk about a company’s innovations, milestones, charity involvement and special staff recognitions in a more human, personal way. In today’s marketing world, it’s all about content and getting folks to champion your product or service. There are opportunities that go beyond lead generation. It’s part sales – connecting in real-time with existing and potential customers; part advertising – imparting brand recognition; and part thought-leadership – creating industry discussions. Companies should not be scared of social media. Granted it’s a fast data stream, but if you sit on the river bank with your head in the sand, then your competition will pass you by, even if they have a less featured product or service than you do.

If you haven’t fully ventured into the B2B social media world, we’re happy to help.

Happy Marketing!

PJ Jennings

Why Social Media is Important to Businesses Today

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Social media has caused a monumental paradigm shift in the way businesses communicate with customers, employees, partners, vendors and other stakeholders.  The communications infrastructure of Social Media allows for conversations 24/7, giving companies the ability to react, influence and create meaningful dialogue with customers.  Social Media, when done right can turn naysayers into friends, friends into customers, and customers into evangelists or brand influencers.

Social Network Social Media Business People Outdoors ConceptSocial Media also allows a company to be quickly responsive to industry news, market shifts, customer service and social issues demonstrating that the company is engaged and cares. Case in point: A client was at a major trade show and an attendee tweeted that they went to the client’s booth; however no one would acknowledge him.  The client immediately apologized on Twitter and invited him to come back by the booth. The prospect went back and quickly tweeted how nice the client was and what interesting technology they had. If the client was not paying attention, this person could have turned into a negative influencer. The ability for companies to dialogue and influence prospects quickly can make a significant difference in sales.

Public Relations and Social Media – Not mutually exclusive!

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Lately, in the B2B world, I’ve run across folks who think that PR and social media are two distinctly different activities. While metrics and particular mechanics can be different i.e., posting a YouTube video instead of pitching a journalist, the goal is the same – get people talking favorably about your company, product or service.

I compare social media much like going to a party where you don’t know many people. You walk in, introduce yourself (remember your first Tweet?) and engage in conversation. Invariably, the conversation gets to the discussion of what you do for a living, family, sports, church, etc. As the conversation progresses, you find that you have a common interest, and the person you’re speaking to knows three other people with the same likes. And there you go.

Social media has been around for millennia (cave paintings, anyone?) we just didn’t realize it. In its simplest form, social media comes down to communicating – telling your story. When you need help publicizing your story, that’s where Jennings & Associates come in. Whether you want to be on the front cover of a top-tier industry publication or need to publicize your company’s blood drive to support a neighbor’s ailing child, we use all the tools in our publicity arsenal to create awareness, impact and loyalty.

PR and social media have become one.

Happy Marketing!

PJ Jennings, President

Jennings & Associates Communications

www.JandAcommunications.com

Twitter Down: #Olympics to Blame?

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Today, look social networkers across the globe were unable to access their Twitter accounts for the second time in just over a month.  Initial stories pointed towards a possible link to the 2012 Olympics which start tomorrow (7/27).   The notion seemed very possible as earlier this week, a twitter spokesperson told the Associated Press (AP), “There were more tweets about the 2012 Olympics on a single day last week than there were during the entire Beijing Games.”  However, it has since been confirmed that the downtime is a result of something greater than the mass volume of #Olympics tweets.

According to the AP, the outage was due to a double failure in its data centers.  Twitter’s services rely on two parallel systems (when one fails, the other takes over).  However, today Twitter’s redundant setup experienced failure with both systems, making the widely used social media service unavailable for two hours.  On June 21, Twitter experienced a similar outage which was caused by “a cascading bug in one of our infrastructure components.”  No comments have been made linking these two instances.

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