Jennings & Associates - Public Relations Portfolio

Public Relations Portfolio
When you partner with J&A Communications, you gain an entire editorial arm focused on one thing - results. Whether you are an upstart or a market leader, our results-driven team has the know-how to garner you substantial coverage that will differentiate your company from the competition. Below are just a few samples of our award-winning publicity work:

"Energy Security for Off-Grid Computing"
Network Magazine, February 2004
Client: MGE UPS SYSTEMS
J&A developed and executed a strategy aimed at building a stronger MGE presence in the networking arena. Resulting were a series of positive articles including this five-page feature on varying ways to keep networks up and running during power failures. In the article, MGE describes the benefits of using its new fuel cell technology as an alternative to battery backups.

"Metal Fuel Cells"
IEEE Spectrum, June 2001
Client: Metallic Power
As a start-up, Metallic Power needed to gain support and build momentum for its emerging technology. J&A implemented a successful PR campaign that increased awareness of the company and its endeavors to bring clean alternative energy to a variety of everyday applications. In this five-page feature focusing on fuel cells as an efficient energy storage solution, Metallic Power discusses the benefits of using zinc in its fuel cell design.

"Keeping the Internet Rolling"
InformationWeek, May 13, 1996
Client: Deltec Electronics
In this three-page feature focusing on the role UPSs play in offering Net service providers fail-safe power protection, J&A positioned Deltec Electronics as a leading innovator by focusing on its development of new features that simplify management and extend the battery life of its UPSs.

"PCI-CompactPCI Bridging:
To Bridge or Not to Bridge... "
CompactPCI Systems,
November 2003
Client: Momentum Computer
This meaty five-page contributed article identified issues relating to embedded computer system configuration along with strategies for making the best design choices. Not only did the article highlight the client's expertise in this area, the publication chose it as the cover feature and asked J&A to submit a cover design, which was published virtually unchanged.

"Power's Powerhouse"
U.S. Business Review,
January/February 2001
Client: MGE UPS SYSTEMS
In the wake of California’s energy crisis, J&A launched an all-out initiative to reinforce the need for power protection in all types of business applications. MGE’s president provides in-depth commentary in this feature article on how its products and services are vital to the survival of many industries.

"MGE’s UPS protects KTVT against dead air"
Broadcast Engineering, October 2003
Client: MGE UPS SYSTEMS
In this case study written by J&A, Bill Wise of CBS-owned television station KTVT shares his need for backup power protection and why he turned to MGE to keep the station "on air." Wise says of his MGE solution, "The UPS has all but eliminated dead air resulting from weather and power-related disturbances."

"Betting on 'green' energy"
San Diego Union-Tribune,
December 2, 2004
Client: PowerGenix
Showcasing PowerGenix as an emerging player in the "green" energy market, J&A executed a strategic campaign that helped potential customers take notice of this upstart battery manufacturer. In this business section cover feature, PowerGenix’s CEO discusses the company’s strategy for bringing its environmentally-friendly nickel-zinc batteries to market.