Public Relations Portfolio

Our PR strategies and precise messaging strategically position our clients as leaders in their respective markets. Below are samples of our PR work:

CRN“The Top 10 Channel Strategists of 2011”
Client: Eaton
As Eaton placed new emphasis on their reseller initiatives, J&A has focused its communications on channel publication outreach, touting Eaton’s commitment and educating editors on the company’s position in the global market. In securing a desk side briefing between Eaton’s Hervé Tardy and CRN editor, Steve Burke, J&A was able to help Eaton secure the #1 ranking in this long-established category. Link to full article: http://bit.ly/vJfLg1

“VMware Integration Makes Eaton UPS Stand Out”
CRN
Client: Eaton
Eaton is a pioneer in the area of power protection for virtualized environments. Creating opportunities for resellers to grow their businesses with cloud-compatible software, has allowed Eaton to be at the forefront of integration. In a strategic push to promote this offering, J&A secured a UPS/software review with a prominent channel technology editor, who rewarded Eaton with a “CRN Test Center Recommended” endorsement. Link to full article: http://bit.ly/s35tnM

“Power Without Pause”
Distributed Energy
Clients: VYCON, Eaton
Uninterruptible power supplies (UPSs) are not glamorous; however, as the backbone of the electronic world, the technology is becoming more efficient, reliable and integrated. J&A is constantly touting client technology in this sector and isn’t satisfied with a sidebar or a mention. This article shows how UPS technology can be covered in a way that details its full benefits and the wide-range of options. Covering two J&A clients extensively– Eaton and VYCON – the reporter crafted a comprehensive article that proves that our tenacity pays off. Link to full article: http://bit.ly/ucAjk8

“Modern Military Energy Storage Technology”
Defense Tech Briefs
Client: International Battery
International Battery has broken new ground as the go-to energy storage system vendor for military microgrids, vehicles and Silent Watch missions. To tout the company’s many projects and successes in this sector, J&A embarked on a full military editorial campaign to promote this U.S. based manufacturer.  J&A was able to secure interviews and articles with Military Embedded Technology, Military Technology, Tactical Defense Media and others. In this article, ghost-written by J&A, International Battery highlights the myriad of applications and the reliability and safety of its Lithium Ion technology. Link to full article: http://bit.ly/vndxoV

“Beth Israel Deaconess Medical Center Advances Green Initiatives with Clean Backup Power”
Healthcare IT News
Client: VYCON
VYCON’s environmentally friendly flywheel technology has a home with multiple markets. J&A has secured coverage for the company in traditional data center books, transportation and shipyard publications and healthcare magazines, among others. Working closely with VYCON’s client, Beth Israel Deaconess Medical Center in Boston, J&A was able to craft a substantial case study, pitch the content and secure an interview between VYCON and the editor of Healthcare IT News. Link to full article: http://bit.ly/u3BCFN

“Design Best Practices for Data Centers”
Data Center Journal
Client: EDSA
EDSA is a pioneer in the field of power analytics. Being ahead of their time, the company’s sophisticated software platform requires continual editor and audience education and J&A has incorporated this type of relationship building into its PR outreach strategies. For Data Center Journal, J&A worked closely with the editors and EDSA to develop an informative article on the “Design Best Practices for Data Centers.”

GreenMonk
Client: Tropos Networks
Tropos Networks engaged J&A to further expand market awareness relationships with the utility and smart grid press.  J&A works steadily to build a caché of speaking opportunities for Tropos, as well as secure contributed article placements and interviews. In this video interview between CEO Tom Ayers, and prominent smart grid blogger, Tom Raftery, J&A was able to place Tropos in the company of much larger corporations who were being interviewed as part of the series and position them as a thought-leader in the market.

Scientific American
Client: EcoDog, Inc
As EcoDog’s to-market strategy evolved from direct-to-consumer to the solar dealer network, J&A was ready with renewable energy press relationships to build momentum. After initially engaging Scientific American’s Solar At Home blogger, George Musser, J&A worked to coordinate interviews with EcoDog executives and customers alike. The process was slow, but our tenacious team kept the door open, eventually scoring a home-run for EcoDog in the form of a lengthy write-up that included quotes, photos and links. Link to full article: http://bit.ly/spQOMs

Broadcast Engineering
Client:VYCON
Working closely with VYCON client, Alabama Public TV, J&A was able to craft a persuasive case study and secure placement in Broadcast Engineering magazine. The “field report” was ghost-written by J&A from the point-of-view of VYCON’s customer, making it a compelling read for the publication’s audience.

“Enhance Program Effectiveness Through Customer Analytics” and “Solving the Energy Theft Puzzle”
Electric Perspectives
Client: Detectent
J&A is executing a strategy aimed at building a stronger Detectent presence among utility decision-makers. The result has been the placement of several high-level, contributed articles in leading industry publications. In this particular article in Electric Perspectives, Detectent CEO, Michael Madrazo, describes the necessity of going beyond utility account data to create effective, tailored program outreach and thus, engage consumers and change energy consumption behavior. Also, J&A successfully advocated for a sidebar to the feature article describing a separate application, as well.