Strategic Public Relations


 

J&A develops customized public relations programs for each client built upon tactical strategies and precise messaging. We then execute on these programs, generating consistent, wide-reaching media coverage. The breadth of our public relations expertise includes:

  • Strategic public relations planning
  • Superior press relations (see below)
  • Press release writing and dissemination
  • National, international and regional press tours
  • New product and technology roll-outs
  • Editorial opportunity management
  • Product award nominations and submissions
  • Product reviews and reviewer guides
  • Speakers bureau that includes spokesperson development and securing speaking opportunities at industry forums and conferences
  • Publicity coordination for trade shows and events

Press Relations: Our strategic relationships with editors and journalists span a wide network from key trade, national, international, and business publications to high-visibility Internet portals, broadcasting and e-magazines. We utilize real-time databases to manage information on hundreds of thousands of print, broadcast, and online media organizations and their editors as well as up to the minute editorial schedules. In addition, we utilize our proprietary media lists, wire distribution and translation services to disseminate your news around the world in a matter of seconds.

 

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